UpCode™ includes an optical reader that uses mobile phones/devices to add any electronic information or system to printed products and to electronic information on screens. With the application it is possible to integrate all businesses and all forms of eCommerce, with print and screen media. The code (2D data matrix, QR-code, 1D barcode or color code) or other type of tag (picture, OCR) gives mobile phone users multiple access and interaction, for an example but not only to internet content simply by pointing their phone at a code. Complete integration of localization, personalization, objects and other data.
UpCode is established on all continents and working in more than 40 countries through its offices.
The cost efficient solutions cover a wide range of applications:
Logistics, asset management, anti-counterfeit, money transactions, ID-card security, eLearning, eGovernment, tourism, CRM marketing, crossmedia solutions and entertainment.
UpCode is easy and fast to integrate into already existing marketing systems and contents.
UpCode is also working on a larger concept: Cognitive Information & Technology (CIT), where knowledge in cognitive brain functions (conscious and unconscious) is part of optimization and efficiency of the solution (typically needed in i.e. neuromarketing and one-to-one marketing).